The Pablo Lab Blog

Field notes on answer engine optimization, AI-agent traffic, and go-to-market in the age of AI answers.

Guide Jun 24, 2026 · 6 min read

What Is Answer Engine Optimization (AEO)?

SEO got you ranked. AEO gets you cited. Here's how visibility works when the answer, not the link, is the destination.

Deep dive Jun 30, 2026 · 7 min read

How AI Agents Crawl Your Site — And Why It Matters

GPTBot, ClaudeBot, and PerplexityBot are already reading your pages. Knowing who visits, and what they read, is the new analytics.

Playbook Jul 05, 2026 · 8 min read

GTM in the Age of AI Answers

The funnel is being rewritten by models that summarize your market for buyers. A practical playbook for staying in the answer.